Solicitation Plan

Manage & Develop Contacts 3/6 - 3/20

1. Obtain list of local businesses/organizations from the Chamber of Commerce

2. Convert list to spreadsheet for contact management.

3. Create an email to students to participate.

4. Create an email to parents / AlertNow message (with AG approval)

5. Update Website

6. Email / AlertNow to build initial cadre of organizers & participants

Create Marketing Materials: 3/14-4/2

1. Create a solicitation letter to local businesses and organizations - use statistics from our survey.

2. Create a poster to put in local businesses.

3. Create a public service announcement to play on the radio

4. Create a press release to send to newspapers and radio.

5. Create a phone script for calling businesses

6. Create an in-person visit script for visiting businesses

7. Update the website to reflect our plans and script.

Begin Solicitation: 4/2 - 4/22

1. Distribute Press Releases, Radio PSA, Posters

2. Contact Local Businesses (email / phone / letter / visit) and invite them to:

   • sponsor an event (an alternative to screen-time)

   • offer a prize (for those who make good on their pledges)

   • display a poster about Screen-Free Week to customers

   • pledge on their own

Pre-Launch Countdown Events

BFW Events